Microsoft Dynamics Nav has the features and functionality that help build solid customer relationships, leading to increased sales and customer loyalty. 

The CRM functionality of Microsoft Dynamics Nav empowers people in business by: 

- helping to stay connected at all times with Outlook Integration(with the ability to create and manage contact information directly with Microsoft Outlook, when in the office, on the road or when offline and then synchronise with Dynamics Nav)

- helping keep customer information at their finger tips, through Contact Management (with the ability to maintain a summary view of the contacts, classify/group contacts in a meaningful manner and easily access information) 

- enabling Task Management(with the ability to create and assign tasks in Dynamics Nav or Microsoft Outlook and use the automated reminders/alerts to make sure the tasks are completed in a timely manner)

- facilitating Opportunity & Pipeline Management (analytics tool to define and analyze specific customer information to help take advantage of sales opportunities, monitor the sales pipeline)

- facilitate Campaign Management (help create targeted campaigns in any language of choice, customise mail pieces etc.. to suit the campaign, contextual reports to manage campaign results)

- enabling Sales Analysis(view and analyse sales and profitability trends with detailed drill-down capability, customizable sales reports etc..)

- access to Real-time Information (including inventory status, order status and financial information such as: balance outstanding etc…)

- enabling Document Management (a repository for all customer and sales related information such as: quotations, sales orders, meeting notes, correspondence etc.. and other relevant information)

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